OUR UNIQUE METHODOLOGY

With the decreasing attention span of people today, it's getting harder to get the general population to complete surveys.

Vodus solves this by inventing the One-Question Media Tracking Online Survey (OMTOS) methodology that is more accurate, faster and cost effective.

Our research solution is able to achieve all that by utilizing the combined reach of 17 million Malaysians (53% of population) and wide content variety of the largest media platforms to draw large unbiased samples to obtain market insights that accurately reflects the population.

WHAT MAKES US UNIQUE

LARGE SAMPLING FRAME

Up to54%

of the population to be sampled from

100%
Country population
89%
Internet population
83%
Online content consumer population
Sampling Frame
54%
Vodus Sampling Population
< 0.1%
Traditional online panel sampling population

17 million active panelists in Malaysia
(54% of population)

Media content (news, sports, movies, TV series etc) as incentives

More representative sample (everyone consumes media content!)

High degree of random sampling across a wide variety of media platforms

Fast Insights

Low cost

OMTOS METHODOLOGY

Our innovative One-question Media Tracking Online Survey (OMTOS) is a low disruption survey method that encourages up to 90% response rate from 17 million Malaysians to bring you insights that accurately represents the Malaysian people.

Step 1
Show one question to online content consumers

Users will be shown the first question of the survey when they visit any Vodus Media Network websites..

Step 2
Minimal disruption

Users are only required to answer one question each time. They are not required to complete the questionnaire.

Step 3
Show next question when user revisits VMN

Users will be shown the next question of the survey when they revisit any Vodus Media Network websites.

Step 4
User completes questionnaire

Users will eventually complete the questionnaire as they repeatedly consume media content across Vodus Media Network on a regularly over a few days.

OMTOS DEMO VIDEO

Let's talk

Let us help you grow your company with accurate insights.