OUR UNIQUE METHODOLOGY

With the decreasing attention span of people today, it's getting harder to get the general population to complete surveys.

Vodus solves this by inventing the One-Question Media Tracking Online Survey (OMTOS) methodology that is more accurate, faster and cost effective.

Our research solution is able to achieve all that by utilizing the combined reach of 17 million Malaysians (53% of population) and wide content variety of the largest media platforms to draw large unbiased samples to obtain market insights that accurately reflects the population.

WHAT MAKES US UNIQUE

LARGE SAMPLING FRAME

Up to54%

of the population to be sampled from

100%
Country population
89%
Internet population
83%
Online content consumer population
Sampling Frame
54%
Vodus Sampling Population
< 0.1%
Traditional online panel sampling population

17 million active panelists in Malaysia
(54% of population)

Media content (news, sports, movies, TV series etc) as incentives

More representative sample (everyone consumes media content!)

High degree of random sampling across a wide variety of media platforms

Fast Insights

Low cost

OMTOS METHODOLOGY

Our innovative One-question Media Tracking Online Survey (OMTOS) is a low disruption survey method that encourages up to 90% response rate from 17 million Malaysians to bring you insights that accurately represents the Malaysian people.

OMTOS DEMO VIDEO

Let's talk

Let us help you grow your company with accurate insights.